Privacy Policy

Introduction

Alive Wellness & Fitness Group, LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use our services.

Information We Collect

We may collect the following categories of personal information:

Information You Provide

• Contact Information: Name, email address, phone number, mailing address
• Account Information: Username, password, account preferences
• Payment Information: Billing address and payment method details (note: credit card numbers are processed and stored by our payment processor, Forte; we do not store your full card number)
• Communications: Messages you send us, feedback, and survey responses
• Class Reservations: Class bookings, attendance history, and scheduling preferences

Information Collected Automatically

• Device Information: Browser type, operating system, device identifiers
• Usage Data: Pages visited, features used, time spent on site
• Location Data: General location based on IP address
• Cookies and Tracking: Information collected through cookies and similar technologies (see Cookie Policy below)

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process transactions and manage your membership
• Send you booking confirmations, reminders, and service updates
• Respond to your inquiries and provide customer support
• Send promotional communications (with your consent)
• Analyze usage patterns to improve our website and services
• Protect against fraud and unauthorized activity
• Comply with legal obligations

Information Sharing

We may share your information with:

Service Providers

• Payment Processing: Forte processes payments on our behalf. They receive only the information necessary to process your transaction.
• Analytics: We use analytics services to understand how our website is used.

Other Disclosures

We may also disclose your information:

• To comply with legal obligations or respond to lawful requests
• To protect our rights, privacy, safety, or property
• In connection with a merger, acquisition, or sale of assets
• With your consent or at your direction

We do not sell your personal information to third parties.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. Cookies help us provide a better experience by remembering your preferences and understanding how you use our site.

You can manage your cookie preferences at any time using the "Cookie Preferences" or "Do Not Sell or Share My Information" links in our website footer.

We use the following types of cookies:

• Necessary Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors use our site
• Functional Cookies: Enable enhanced functionality and personalization
• Marketing Cookies: Used to deliver relevant advertisements

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using SSL/TLS
• Secure authentication systems
• Payment card tokenization (we never store your full card number)
• Regular security assessments
• Access controls limiting who can view your information

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Specifically:

• Account Information: Retained while your account is active and for 3 years after closure
• Transaction Records: Retained for 7 years for tax and legal compliance
• Marketing Preferences: Retained until you withdraw consent
• Analytics Data: Retained for up to 26 months

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

Texas Residents

Under the Texas Data Privacy and Security Act, you have the right to:

• Confirm whether we process your personal data
• Access your personal data
• Correct inaccuracies in your personal data
• Delete your personal data
• Obtain a portable copy of your data
• Opt out of targeted advertising
• Opt out of the sale of your personal data (we do not sell personal data)

California Residents

Under the California Consumer Privacy Act (CCPA/CPRA), you have the right to:

• Know what personal information we collect and how it is used
• Request deletion of your personal information
• Opt out of the sale or sharing of your personal information
• Non-discrimination for exercising your privacy rights
• Correct inaccurate personal information
• Limit use of sensitive personal information

Exercising Your Rights

To exercise any of these rights, you can submit a request through our Privacy Rights Request form (select "Privacy Rights Request" from the topic menu) or contact us at service@t.alivestudios.fit. We will respond to your request within 45 days as required by law. You may also manage your cookie and advertising preferences using the "Cookie Preferences" or "Do Not Sell or Share My Information" links in our website footer.

Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at service@t.alivestudios.fit, and we will take steps to delete such information.

Do Not Track & Global Privacy Control

We honor browser-based privacy signals including Do Not Track (DNT) and Global Privacy Control (GPC). When we detect these signals and you have not made an explicit cookie preference choice, we treat them as a request to opt out of analytics, marketing, and functional cookies. Only necessary cookies required for site functionality will remain active.

If you have previously accepted cookies through our consent banner, your explicit choice takes precedence over these signals. You can change your preferences at any time using the "Cookie Preferences" or "Do Not Sell or Share My Information" links in our website footer.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this policy and, where appropriate, provide additional notice (such as a banner on our website or an email notification).

We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: